Our aim is to help you improve your connection with your colleagues, your current donors, future donors and beneficiaries. By improving your connection with all stakeholders you will improve your ability to raise funds and have success from your actions.
Consultancy does not need to be about great changes, many times simply re-evaluating existing data and practices will lead to dramatic improvements in outcomes. Working within your own organization it is easy to become snowblind to practices even for the best people.
By reviewing your existing practices and ensuring they are aligned with your stakeholders we can create positive change that will be willingly adopted . It is a scary statistic that 70% of the time major changes fail to be adopted properly. This is because there is not adoption by leadership. It is important that if you want to develop and be in the positive 30% everyone in your organization related to the development needs to engage in the process. This is best achieved by gradual development that allow patterns of success to develop and be rewarded.
Simple re-evaluation of data in terms its application to fundraising, being open to new ideas and focusing more on what donors and beneficiaries want you to achieve can lead to big improvements in outcomes.
We use a combination of technology, research, interviews and measures (TRIM for short) to assess your existing capabilities and then develop a strategy to reach your version of success. Everybody’s success is different as a whole and in part.
Our aim is to make all stakeholders feel that they have benefited from the process.
Finding New Donors
We are heading for 2020 and if you want to find new donors that are aligned with your goal then its no good just telling them your goal. They are not interested.
People who reach a point where they want to donate already have many opinions of their world formed by their experiences as an adult but also many people are highly influenced by what happened in their childhoods. I used the their world phrase because whilst you appreciate that everyone is an individual you must really understand their world as part of your process. You cannot look at a potential donor and project your ambitions on to them, that is not how donors donate, in fact I would now argue that in fact donors are now bringing consumption questions to the non-profit sector.
They have a need that they want to fulfill. They have capacity to give large or small, regularly or as a one time gesture. They know what they like and they will seek those that are aligned with them. People are now like foundations. They will tell you what is important to them, to fulfill their personal objectives to improve their local, regional, national or even global belief. They will want to understand how you can meet that goal and they will want a specific answer. So how can you find the answer before they’ve asked the question. Well you need to know what the question is likely to be. Why? Because everyone in your organization needs to be giving the same answers to these questions otherwise you will seed doubt. Even if you are aligned if you create doubt the donor moves until they find their parallel.
We help organizations understand how to tackle modern fundraising by learning how to understand their best audiences and co-ordinate responses, this does not mean scripting an answer but making sure the examples are clear, accurate and repeated. If you also then realize you actually don’t have good answers it then gives you an opportunity to spend some of your time adopting solutions that would fit with your organization to create some good examples for future donations.